Flurry of SoHo, NoHo deals continues with $11M Broadway sale
By EDDIE SMALL
February 02, 2026
Manhattan's trendy SoHo/NoHo neighborhoods are off to a busy start in 2026.
Midtown-based developer ZG Capital Partners has purchased the mixed-use building at 680 Broadway in the heart of the NoHo Historic District for just under $11 million, according to the company and its broker Judson CRE. The transaction is part of a flurry of investment sales that have taken place in the area to kick off the new year, as developers look to capitalize on its strong residential and retail markets.
The NoHo property, located by the corner of Great Jones Street, dates back to 1860 and was renovated in 2021. It spans about 14,000 square feet with two retail berths and four market-rate residential units, all of which are occupied.
The building "represents a strong long-term opportunity for us," particularly given that all of its residential units are free-market and that it is in such a desirable location, James Tamborlane of ZG Capital Partners wrote in an email to Crain's. The company plans to renovate the apartments "to better capture the demand for higher‑quality housing in the neighborhood," he said.
The property is located within the area of SoHo and NoHo that the city rezoned in late 2021 to allow for more housing, but this did not play a role in the firm's decision to buy it, according to Tamborlane.
The apartments at 680 Broadway went off the market between September 2023 and July 2025, with rents ranging from $7,000 to $8,800, according to StreetEasy. The property's retail tenants include the optometrist and eyeglass shop Eyes on Broadway and the custom tailor Michael Andrews Bespoke.
Judson CRE's Nicholas Judson and Stephen Gueye represented the seller and the buyer in the deal.
The building last traded hands in January 2022, when an LLC linked to the Flatiron District-based real estate firm Tri-Star Equities bought it for $12.1 million, indicating that it sold to ZG Capital Partners at a slight loss despite the market's strong fundamentals, property records show. Tri-Star did not respond to a request for comment by press time.
ZG Capital Partners' portfolio consists mostly of other Manhattan properties, including the mixed-use building at 654 Broadway, just a block away from its recent acquisition. The company has no connection to the similarly named real estate firm Z+G Property Group.
The 680 Broadway deal adds to a flurry of investment sales the SoHo/NoHo area has seen to kick off the year. The real estate firm JSRE recently sold a pair of SoHo apartment buildings at 159 and 161 Prince St. to doctor-turned-real estate executive Michael Ostad for $18 million, along with an office and retail building at 138 Spring St. to a Manhattan-based LLC for $43.7 million. Icon Realty Management, meanwhile, recently sold the retail property at 120 Spring St. to a wealthy Japanese private investor for $18.5 million.